• Our Story

Established in 2013, Go Auto is dedicated to providing an all-inclusive automotive solutions experience.

Our mission is to deliver unparalleled value by offering high-quality vehicles, top-notch services, and exceptional after-sales support at competitive prices.

Located at the bustling Glenmarie hub in Shah Alam, Selangor, and Gurun, Kedah, our state-of-the-art facility houses our complete suite of automotive services. From assembly and distribution to sales, spare parts, and after-sales services, we cater to a wide range of vehicle segments, including passenger cars, commercial vehicles, special vehicles, electric vehicles, and two-wheelers.

Join us on a journey of driving excellence, where passion meets precision, and innovation drives success.

VISION

To become a global player and the most innovative and disruptive Malaysian automotive enterprise

MISSION

  • Establishing customer trust through excellent leadership, innovative and smart partnership

  • Promoting the latest green technology for sustainability mobility

  • Building brand loyalty by offering competitive, reliable, and high-quality products

OUR COMPETITIVE MOAT

The automotive industry operates by a rich legacy of sectoral norms and conventions. They often adhere to rigid, rigorous, and unique product-development practices; work with complex supply chains; and sell through extensive franchised retail-dealer networks. The culture of OEMs values consistency, quality, and the minimization of risk.

We prefer experimental, fast-moving cultures that reward innovation and risk-taking. We focus on customers, engaging them early and often.

Our strong value proposition driving sustainable competitive advantage

DIGITAL

Converging auto and digital to create a new eco system of the digital nation

INTEGRITY

Truthful and unambiguous in our dealings

AGILE

Adaptive to customers changing mobility preferences and  behavior

DISRUPTIVE

Continuously reinventing ourselves to avoid being commoditized